SAMRUSSO
LA-based CREATIVE by SAM
Sam Russo is an LA based photographer, creative manager and visual storyteller. He is a Los Angeles-based photographer and social media strategist specializing in visual storytelling. With expertise in creative direction, content creation, and brand growth, he’s worked with top athletes and brands like MNTGE to craft compelling digital narratives.
MNTGE VISUAL ARCHIVE
Sam has played a pivotal role in shaping the brand’s visual identity, handling everything from conceptualizing and planning to shooting, editing, and publishing content. As a one-man social team, he has built and executed creative strategies that evolve with the brand’s market testing, spanning vintage apparel, tech-integrated fashion, and high-profile collaborations. His ability to adapt storytelling across product categories has helped MNTGE refine its positioning, engage its audience, and grow its digital presence organically.
ATHLETE CONTENT CREATION
Sam captures the culture and personality of NFL athletes through dynamic, story-driven visuals. Having grown up around athletes, he understands the energy, mindset, and moments that define them—bringing that to life through photography. From training sessions to off-field lifestyle shoots, his work blends authenticity and artistry, creating images that feel real, lived-in, and true to the athlete’s story.
VIDEOGRAPHY.
With a foundation in video that started in high school, he’s developed a sharp instinct for visual storytelling. He currently creates and posts daily content for MNTGE, balancing speed with quality, and has shot professional athletes in both lifestyle and campaign settings. For him, video production has become second nature.